It's the bra, stupid!

With apologies to President Clinton, or maybe not, depending on your view of his presidency.  But I digress...

The real reason for this post is based on this article from USA Today.  According to USA Today, retail analyst John Morris says that brisk sales of Victoria's Secret "Miraculous" bras (sorry, you'll have to dig up that link for yourself...) could be a good indicator of two important economic trends.

• If women buy these high-priced bras, it probably indicates they'll buy other things for themselves.  This is important because shoppers mainly bought presents for others.
• The "Bombshell" bras cost anywhere from $50 to $250.  This doesn't include the jewel-encrusted one which goes for $2 million.  So what does this mean?  Well, according to the story, it's important to note that the buyers of the bras are not husbands buying for their wives, but it's the wives buying for themselves which indicate that shoppers may be willing to indulge.

So, people are buying for themselves more and not only for others, and they're buying more expensive things.  Sounds like good support for the economy.  Oooo...  I didn't just say that, did I?