Why it's called a "Big Mac" and not a "Big Win"

Here are the instructions for setting up your computer (Mac or Windows PC) on McDonalds free wi-fi.  Hmmm... Seven steps, or three?  Which is going to get me back to my fries faster?

Thanks go to Daring Fireball via Cult of Mac (so you know it's biased, but so what?) for this link.